AD films follow the regular filmmaking language, but with a special goal. AD films make artificial relations between things look natural. This leads to instant recall, branding or giving a personality to the product, and creation of a myth of demand that impact sell in a positive way.
At AIFT, we feel the specialized skill for urban myth creation needs special training. This is perhaps the only short course in India that makes a polished adman out of you, under the mentoring of topmost AD professionals and academic experts.
AD filmmakers may choose their career as freelance professionals or employee of some production house. Financially, they earn manifold compared to any film or TV Director, as they can work on many more projects over the same period oftime. After completion of the course, you may star as Assistant Director or Production Assistant before switching to the higher role of the AD Film Director.
Entrance to the course is open for applicants aged 18 and above with 10+2 / Diploma / Graduation or its equivalent qualifications will be considered based on the performance in the audition. The applicants may be invited to attend and participate in a one day group workshop session.